Birmingham City Council is launching a targeted outreach campaign to support vulnerable pension-age residents aged 70-79, ensuring they receive the financial assistance they are entitled to.
Many older residents may be missing out on vital support, with Pension Credit not only increasing income to help with living and housing costs but also unlocking additional benefits such as the Winter Fuel Payment, Council Tax Reduction and free TV licences (for those over 75) and discounts on services like NHS dental costs and glasses. The Council aims to identify and contact eligible residents, raise awareness of available benefits, and provide direct support to help them access financial assistance.
The initiative will begin with outreach to 20 residents via letters and SMS, followed by an assessment of engagement levels. A second phase will expand the outreach to an additional 30 pensioners. The Council will also evaluate whether residents require in-person support, such as home visits or assistance with completing benefit applications.
Beyond financial support, this initiative will explore other needs of pension-age residents, ensuring they can access wider council services, community support, and technology assistance if required. A strengths-based approach will be used, empowering residents to make informed decisions about their entitlements.
Birmingham City Council urges all residents aged 70-79 who need support for Pension Credit or any other benefit support to get in touch. The outreach campaign is part of a wider commitment to reducing financial hardship and ensuring older residents can live with dignity and security.
Councillor Nicky Brennan, Cabinet Member for Social Justice, Community Safety and Equalities, said: “Too many older residents are missing out on vital financial support that could significantly improve their quality of life. This initiative is about making sure they receive the help they are entitled to, ensuring no one is left behind.
“By proactively reaching out, we are not only increasing awareness of Pension Credit but also identifying other support needs to help our pension-age citizens live with dignity and security. I encourage anyone who thinks they may be eligible to get in touch—this support is here for you.”