Subaru UK has announced the development of its dealer network, with five new strategic retailer appointments across England and Wales. The appointments during Q1 2025 enhance the brand’s coverage in key regional areas, building on Subaru’s momentum of recent years, and reinforcing its commitment to future growth.
The latest additions to the retailer network – which has built a reputation for sustained excellence and dedication over decades – will enable more customers than ever before to have easy access to Subaru’s personalised dealership experience. This strategically planned network development follows a successful 2024 for the brand, which saw Subaru pass the milestone of 250,000 all-time sales in the UK market. It was also named the top manufacturer in Auto Express’s renowned Driver Power customer satisfaction survey in 2024.
All five new retailers will be open and fully operational by the end of March, with Wool and Bovington Motors Ltd in Dorset, Station Garage in Kilgetty, and Crayford & Abbs in Norfolk already open for business. Green 4 in Coventry will join the network on 1st March, while Invicta Subaru Crawley is scheduled for full opening on 22nd March. These new retailers join a network with a longstanding reputation for excellence, consistently going above and beyond for customers, and becoming valued pillars of the local community.
Emily Caddy, Director at Wool & Bovington Motors Ltd, said “Subaru is an iconic brand with a proven track record for safety, reliability and endurance. We are delighted to be part of the Subaru family and introduce our customers from Dorset and beyond to a range of all-wheel drive, adventure-ready vehicles that are designed for the thrills and realities of rural living.”
The additional locations will offer Subaru’s complete range of all-wheel drive vehicles, which are defined by Subaru’s ‘safe, tough, fun’ mantra. The 2025 model lineup comprises the recently updated sixth-generation Forester hybrid, the award-winning Outback – the brand’s top seller in 2024 – as well as the compact Crosstrek crossover, and the all-electric Solterra. Each new retailer will provide a uniquely ‘Subaru’ level of sales, service, and parts support, with staff fully trained across Subaru’s full range of products and technologies.
Lorraine Bishton, Subaru UK Managing Director, said: “Our Subaru UK retail network is a vital connection between the brand and our customers. Many of our existing partners have been members of the Subaru family for decades, serving customers for generations and becoming trusted pillars of the community in the process.
“We continue to work tirelessly to further hone and refine our network’s offering, looking to grow coverage in key open points without compromising on quality of service. This also provides a platform for a significant year ahead for our brand, with more exciting news to share in the coming months.”
All new dealerships will feature Subaru’s latest corporate identity, creating a consistent and premium customer experience across the network.