To support residents on their journey to quit smoking, Be Well Walsall, the wellbeing service commissioned by Walsall Council’s Public Health team is now offering access to Varenicline, a prescription-only medication that helps reduce cravings and eases withdrawal symptoms.
Available through Be Well Walsall for eligible residents, Varenicline offers a new route to quitting. Combined with one-to-one support and tailored advice, this option strengthens Walsall’s commitment to helping more people quit for good.
Regulated vapes were also introduced by the service in March as an additional aid to quit, alongside other nicotine products such as patches and gum (also known as nicotine replacement therapy – NRT). Expert support and treatment to help quit smoking is free to residents for 8 to 12 weeks.
Be Well Walsall’s stop smoking service has gained momentum this year. In April 2025, the service saw a 485% increase (117 in April 2025) in residents accessing the service compared to April 2024. 68% of residents who received support achieved a quit at four weeks. More than half remained smoke-free after eight weeks. The high level of service engagement continued into May and beyond. The quit rate also exceeded the national average for recorded quits.
In September, the newly launched Walsall Manor Emergency Department (ED) Smoking Cessation Service referred its 200th patient to local community services, including Be Well Walsall and Quit with Bella digital support.
“ Quitting smoking is one of the best things you can do for your health. With the right support, it is achievable. We’re proud to offer all first choice stop smoking aids through Be Well Walsall including a mix of nicotine replacement products, regulated vapes and access to Varenicline.
We are also seeing increasing numbers of referrals to our service, which reflects the strength of our targeted outreach and the growing impact of working with partner organisations across Walsall.
This Stoptober, I encourage you to take that first step, whether it is for yourself or someone you care about. Let’s quit smoking together. “
Councillor Gary Flint, Portfolio Holder for Culture, Health and Wellbeing
Walsall Council
“ Stoptober is a brilliant opportunity for people to take that first step towards quitting smoking. Our health and wellbeing coaches offer non-judgemental, personalised support and are ready to help people take action while their motivation is high. We focus on getting people into the service quickly, with coaches who understand the journey and guide them through it with care and confidence. As an ex-smoker myself, I understand how important it is to get the right support at the right time. With lived experience at the core of our team, we know what works, and we’re here to help. “
Owain Johns, Regional Operations Manager for Be Well Walsall
Maximus UK