OMODA&JAECOO has officially announced the appointment of Gary Lan as Chief Executive Officer (CEO) for the UK, effective immediately. In his new role, Lan will be responsible for steering the company’s operations across the United Kingdom, overseeing the expansion of the OMODA and JAECOO brands, and strengthening their presence in one of Europe’s key automotive markets.
Lan’s appointment marks a crucial milestone for the company, coinciding with the official UK debut of the JAECOO brand and the start of JAECOO 7 customer deliveries at the end of January 2025. This follows closely on the heels of OMODA’s launch in September 2024. His leadership experience will be instrumental in accelerating momentum, streamlining operations, enhancing brand awareness and delivering a premium experience for customers and partners alike.
Commenting on his appointment, Gary Lan, CEO of OMODA&JAECOO UK, said: “OMODA&JAECOO enjoyed a successful debut into the UK in 2024 and has already started 2025 strongly with the launch of the JAECOO 7, which has been positively received by the media and its first customers. My aim is to build on that success by continuing to roll out products from our exciting new OMODA and JAECOO vehicle ranges, supporting our growing dealer network, and engaging with customers in both the fleet and retail sectors. We are committed to delivering innovation, high-quality vehicles, and a first-class ownership experience to our UK customers.”
Bringing a wealth of experience to his new position, Lan has an extensive background in the automotive industry. Prior to joining OMODA&JAECOO, he held senior leadership roles at Lincoln Motors in China, where he served as Vice President of Sales and Vice President of Product Marketing and Brand Management. His career also includes Director-level positions at Ford in China, as well as key roles at Jiangling Motor Company in China and Mazda in Taiwan, where he played a crucial role in market strategy, brand development, and sales performance.
Lan will work closely with Victor Zhang, who continues in his role as UK Country Director for OMODA&JAECOO.