City of Wolverhampton Council is putting plans in place to remove the chewing gum that blights local streets after receiving a £20,155 grant to tackle the issue.
The council is one of 52 across the country that have successfully applied to the Chewing Gum Task Force, now in its fourth year, for funds to clean gum off pavements and prevent it from being littered again.
Established by Defra (Department for Environment, Food and Rural Affairs) and run by environmental charity Keep Britain Tidy, the Chewing Gum Task Force Grant Scheme is open to councils across the UK who wish to clean up gum in their local areas and invest in long term behaviour change to prevent gum from being dropped in the first place.
The Task Force is funded by major gum manufacturers including Mars Wrigley and Perfetti Van Melle, with an investment of up to £10 million spread over 5 years.
Monitoring and evaluation carried out by Behaviour Change – a not for profit social enterprise – has shown that in areas that benefitted from the first and second year of funding, a reduced rate of gum littering of up to 80% was seen in the first 2 months – with reductions still being observed 6 months after targeted street cleansing and the installation of specially designed signage to encourage people to bin their gum.
Councillor Bhupinder Gakhal, cabinet member for resident services at City of Wolverhampton Council, said: “We are very pleased to receive this funding through the Chewing Gum Task Force which will be used to make a real difference to the city’s streets.
“Thoughtlessly discarded gum is unpleasant, unsightly and unacceptable. It has a negative effect on the local environment and is very difficult to remove.
“Our Street Scene teams work tirelessly to make our streets welcoming to residents and visitors alike and this extra funding will boost their efforts in tackling the problem of thoughtlessly discarded gum.”
Estimates suggest the annual clean-up cost of chewing gum for councils in the UK is around £7 million and, according to Keep Britain Tidy, around 77% of England’s streets and 99% of retail sites are stained with gum.
In its third year the Task Force awarded 54 councils grants worth a total of £1.585 million, helping clean an estimated 500,000m2 of pavements.
Allison Ogden-Newton OBE, Keep Britain Tidy’s chief executive, said: “Chewing gum continues to be an unsightly form of litter in our public spaces – though thankfully the scheme is leading to significant reductions.
“People need to remember that disposing irresponsibly of their gum causes harm to our environment as it takes years to decompose naturally – and, ultimately, costs the public purse to clean it up.”