BMW Group UK has kickstarted the year by acknowledging the incredible success and hard work of BMW and MINI retailers throughout the past year at the annual Retailer of the Year 2025 awards. Hosted by comedian Jimmy Carr, retailers were celebrated across a host of categories, recognising exceptional dedication to the BMW and MINI brands, and industry-leading customer service.
Winners were selected across a range of categories, from Sales, Customer, Used Cars and Electric. A new award for MINI this year, ‘Rookie of the Year’, served to spotlight those who, with just a minimum of six months under their belt, have already marked themselves as a star of the future.
Across BMW retailers, Partridge took home the crown for ‘Corporate’, Cotswold Cheltenham were successful in ‘Used Cars’ and Sytner Coventry lead the charge to take home the ‘Electric’ win. Sytner Sheffield took home the ultimate prize, winning overall ‘BMW Retailer of the Year’.
Speaking at the awards, David George, Chief Executive Officer, BMW Group UK & Ireland commented, “The efforts our retailers put into their work shows the tireless commitment to delivering excellence for the BMW brand. Our retailers go above and beyond to ensure each of their customers feel valued, and tonight’s winners are a shining example of the type of retail excellence we strive for across the BMW Group”.
Andy Crossan, Managing Director at Sytner Sheffield said “We are absolutely delighted to have been awarded ‘BMW Retailer of the Year’ for 2024 at Sytner Sheffield. This tremendous achievement coincides with celebrations for our 50th year as a Retailer with the BMW Group. We extend our warmest congratulations to our Head of Business, Carl Shaw, and we are incredibly proud of the entire team at Sytner Sheffield whose hard work and outstanding performance across every aspect of the business made this win possible”.
Celebrating the very best of MINI retailers, this year JKC succeeded in taking home the ‘Aftersales’ award, Lloyd Group were crowned for ‘Marketing’, and Halliwell Jones recognised for their ‘MINI Big Love’ efforts. This year’s overall ‘MINI Retailer of the Year’ was awarded to Grassicks, who delivered exceptionally in each category.
David Beattie, Director, MINI UK and Ireland complimented the retailer’s continued passion for the MINI brand, noting “It is with great pride that we honour tonight’s winners; last year saw us launch an entirely new MINI model family, and the infectious enthusiasm and unwavering passion from our retailers was clearly felt. With all-electric sales increasing 55% year on year, it’s clear our retailers truly excelled in providing our customers with a gold-standard of service, and I’m delighted to share in their success this evening”.